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News Archive

  • Brand voice is the emotion and personality that go into a brand’s communications, from the language it uses to the images in its marketing assets.

  • There are many ways companies can cultivate a positive work culture to keep their employees happy and motivated to leave positive reviews. Here are just a few ideas to get you started.

  • With the Fourth of July coming up this week, it’s important to consider ways in which you might try to maximize your marketing efforts.

  • Your GMB Business Profile has a large impact on both your online and offline success. We’ll tell you how it does so.

  • Fortunately, there are some foolproof sales tips every business professional should know. Check out these seven sales suggestions for small business.

  • If you don’t have your perfect marketing scheme in place yet, don’t worry. We’ve put together a few Father’s Day marketing ideas that are worth trying.

  • You start with a product that you want to sell, but you're not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.

  • How do you decide which person to bring on the team? Fortunately, there are a few tips to keep in mind. Here’s how to find the right candidate for a job.

  • Lots of people can breeze through an application, write a cover letter and even limp along in a phone call, but few know how to nail the elusive in-person interview.

  • There are tried and true plans that can benefit your social networking. To get you started, check out these strategies for successful social media marketing.

  • Ensuring your small business website is search engine optimized should be high on the list of marketing to-dos. Keep these tips in mind to optimize your website for search engines.

  • Can you find your business online? Not only should a company have a website, but with modern demands, that website should be well-functioning and easy to use.

  • Generation Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.

  • How can a small business use LinkedIn to grow its marketing efforts? We can think of a few ways. Here's how to use LinkedIn to your advantage.

  • Fortunately, there is a plethora of ways to boost the success of your email marketing campaigns. Identify areas where emails fall short, then correct them.